Grizzly Delivers Hall of Fame Talent to Final Four for clients, including Gatorade and PrimeSport

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Grizzly Sports & Entertainment Marketing will work with PrimeSport at the upcoming NCAA Men’s Basketball Final Four in Houston, April 2-4.

UHAs part of its relationship with PrimeSport, Grizzly secured University of Houston basketball icons Clyde Drexler, Elvin Hayes, Otis Birdsong and Dwight Davis to make appearances at the NCAA VIP Pregame Experience. Additionally, Houston Rockets greats Robert Horry, Robert Reid, John Egan and Major Jones will appear at the NCAA VIP Pregame Experience on behalf of Grizzly and PrimeSport, as will Nevil Shed and David Lattin of the 1966 NCAA Championship “Glory Road” team from Texas Western (now UTEP). Hall of Famer Rick Barry will also appear for Primesport at the NCAA VIP Pregame Experience behalf of Grizzly.

In addition to securing talent for Primesport’s NCAA VIP Pregame Experience, Grizzly will provide talent management support on-site at the Final Four, working directly with the aforementioned athletes, as well as Hall of Famers Shaquille O’Neal, Hakeem Olajuwon, Ralph Sampson, Bill Walton and Dale Brown.

Also in Houston as part of March Madness, Grizzly will work with Gatorade on a private event titled “The Coolest Game in Town” at House of Deréon on March 31. This special event is a continuation of Grizzly’s working relationship with Gatorade and to help kick off the weekend, Grizzly has provided Olajuwon, Horry and Hall of Famer George Gervin to interact with VIP’s and help coach a pro-am basketball event.

To contact Grizzly about booking celebrity athletes for your next event, please call 917-621-5744or email

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